Sports Direct are set to purchase the naming rights to Glasgow Rangers' Ibrox home.
The deal, which is expected to be completed before the start of the 2013/14 Scottish football season, will see the iconic Ibrox name either removed or changed to include Sports Direct.
The club's chief executive, Charles Green, said: "We have now decided that Sports Direct will be the partner [for stadium naming].
“We had representatives from Sports Direct up for a fans’ forum a couple of weeks ago. We also had Derek Llambias [Newcastle United managing director] sharing his experience of how that helped his club [the naming rights deal between Sports Direct and Newcastle United].
“We have had good engagement from the fans on this. I think it was always an issue for fans but I think the fans accept now that this is something that we have to do. Almost all of the big stadia have been named now.”
Mike Ashley, who owns Sports Direct and Newcastle United, owns a stake in Rangers International Football Club plc, and already has a deal in place via Sports Direct with the club as a merchandising supplier.
Posted on 05/03/2013