Qatar 2022 has named Amsterdam Arena and IMG as its stadium operations consultants for the 2022 FIFA World Cup.
As part of the deal, Amsterdam Arena, the owner and operator of the Dutch city's multifunctional football stadium - home to Ajax and recently hosted the UEFA Europa League Final between Chelsea and Benfica - and New York-based IMG, the firm behind Wembley Stadium, the Maracana and Luzhniki Stadium, will work with Qatar 2022 to develop business cases for all the competition venues of the world football showpiece.
Qatar 2022 secretary general Hassan Al Thawadi said: "We are looking forward to working together closely with these two extremely professional partners, who between them have invaluable experience in stadium operation in some of the most significant sporting sites across the globe.
"The appointment of Amsterdam Arena and IMG is crucial in delivering an outstanding 2022 FIFA World Cup. We are thereby placing a key focus on an amazing fan and player experience in all our stadiums."
The firms will perform technical reviews and assess the operational aspects of the stadiums, including catering and commercial strategies, venue operations, safety and security, pitch and building maintenance, access zones, precinct functionality and operations, technology integration, and tournament functionality and sustainability.
As part of Qatar 2022's bid to host the World Cup, it pledged to build nine new stadiums and refurbish three others, all in the space of 10 years. However, it is now expected to reduce the number of venues for the tournament to eight or nine.
Posted on 30/05/2013