Huddersfield Town's stadium has been renamed as The John Smith’s Stadium.

Owners of the Galpharm Stadium, Kirklees Stadium Development Ltd (KSDL), have signed a new five-year partnership with Heineken that will see the venue renamed as The John Smith’s Stadium.

It is current home of two Huddersfield clubs - the newly-promoted Huddersfield Town and Super League side Huddersfield Giants - and is considered to be one of Yorkshire’s leading sport venues. In addition to its use as a sporting venue, the stadium has hosted numerous music concerts from performers such as Bon Jovi and Elton John, to name just two. It also boasts business and conference suites, a golf driving range, cinema, restaurant, coffee shop and bar facilities.

Managing Director of KSDL Gareth Davies said: “Today’s announcement is excellent news, and represents the culmination of conversations over more than six months. Not only is stadium naming the highest-profile commercial partnership that KSDL has, we have secured a truly blue chip company, with a very well-known brand, readily recognised by consumers nationwide. John Smith’s is also a very appropriate partner for the sporting and conference and banqueting activities that are the mainstay of the stadium.

“We are also very pleased to be partnering with such a prestigious Yorkshire brand. Heineken have made a long-term commitment to keep brewing John Smith’s at their famous Tadcaster brewery. They have also made no secret of the importance of the fact that the stadium is situated at the heart of their key north of England region.”

Heineken Regional Sales Director Richard Sandland added: “Our relationship with KSDL has gone from strength to strength since we were installed as the stadium’s exclusive beer and cider suppliers and sponsors of the South Stand in November 2011.

“The multi-purpose John Smith’s Stadium will present an excellent showcase not only for John Smith’s but also for many other Heineken beer and cider brands, including Foster’s, Heineken, Strongbow and Bulmers cider. Under the terms of the new agreement we will also benefit from stadium advertising together with customer hospitality facilities at major sport and music events hosted in the stadium."

Posted on 02/08/2012