DERBYSHIRE CCC STRIKE HISTORIC COUNTY GROUND RENAMING DEAL

Derbyshire County Cricket Club have a agreed a six-figure deal to rename their home ground.

The partnership with apprenticeship firm Aspire Achieve Advance Ltd will see their stadium be renamed as The 3aaa County Ground (pronounced as The 3a County Ground).

The three-year agreement is their first ever naming rights deal for their century-old ground, formerly known as the Racecourse Ground.

The national apprenticeship training providers will also become shirt sponsors for Derbyshire’s Twenty20 side in the largest commercial partnership in the history of the club.

Derbyshire chief executive Simon Storey said: "We are absolutely delighted to be entering this innovative partnership with 3aaa.

"For the club to move forward, we have to increase investment in our playing and coaching budget. Sharing our major sponsorship assets with key business partners like 3aaa will help support the continued development of our on-field team."

Posted on 20/03/2014