Bournemouth have revealed a deal to sell the naming rights of their Dean Court stadium.

The League 1 outfit will now play their homes games at Goldsands Stadium, named after Goldsands Management, who purchased the naming rights. The London-based business have secured a two-year deal, with an option to extend for a third year.

Club chairman, Eddie Mitchell, said: “We are very pleased to be able to announce this positive step for the club.  We are a club on the up, and Goldsands Management want to be associated with that.”

John O'Neill, managing director of Goldsands, commented: “We are absolutely thrilled to secure this deal with one of the most up and coming professional football teams in the country.”

The isn't the first time the 10,700-seater stadium has been named after a company, with Fitness First and Seward Motor Group previously owning the naming rights.

Posted on 23/07/2012