UEFA APPOINTS CHAMPIONS’ LEAGUE CONTRACT

UEFA has appointed Hyperactive Events to create its event hospitality area at the Champions League Final at Wembley in May.

The contract will see Hyperactive Events provide decoration and event production services for UEFA across its sponsor hospitality areas in the Champions’ Village at Wembley Stadium on 28 May 2011. Sponsors including Sony and Playstation, Heineken, Ford, Mastercard, Adidas and Unicredit will be providing hospitality at the game.

Hyperactive was previously appointed by Vodafone to provide set display, event production, guest hospitality and ticketing programmes for the UEFA Champions League Finals in Athens in 2007, Moscow in 2008 and Rome in 2009. It is also currently working with Vodafone on its Laureus World Sports Awards Guest Programme for 2011.

Account director Jane Dolan, who worked closely with managing director Lynda Fletcher Emptage on the pitch, said the contract was a valuable win for the agency.

Posted on 22/01/2011