Betfred has extended its sponsorship deal with Wembley Stadium, which will see the company remain the venue's official betting supplier until 2014.

It will continue operating betting kiosks at the venue including all FA Cup and England senior matches.

"We have been the Official Betting Supplier since the new stadium opened in 2007 and I am delighted with the association," said Betfred owner Fred Done.

"I am very proud to see our kiosks at Wembley and as a proud England fan, although I’m still gutted we didn’t get the World Cup in 2018, I hope I can pay out a few quid to my fellow England supporters over the next four years."

FA group head of sponsorship Peter Daire said: "Having an in-stadium betting provider is an important part of a sports fan’s day out so I am really pleased that we have renewed our deal, who has been a key partner of Wembley since the stadium opened."

Last month the independent bookmaker confirmed that it was interested in buying the Wigan-based Tote, thought to be worth around £200m.

Betfred currently sponsors the World Snooker Championships at the Crucible in Sheffield.

Posted on 07/12/2010