Brighton and Hove Albion Football Club is investing an additional £2.7million into their new stadium to provide extra 1901 Club seats and an additional supporters' restaurant.
After 1901 Club membership sold out this week and due to a continued demand for premium seats at the American Express Community Stadium.
Chief executive Martin Perry explained, "We are thrilled with the support we have received from the business community in Sussex.
"To be able to offer fans what they have asked for - a good quality eating area and bar, where families and individual supporters can enjoy quality hospitality before the match, and also for special occasions such as birthdays and other family celebrations."
The 1901 Club premium seats have been an unprecedented sales success for the club with all 2,109 west stand hospitality seats selling out much faster than anticipated, a full nine months ahead of schedule; while all 14 executive boxes sold-out in March.
A previously-unused floor in the East Stand will now be developed into an extra 1901 lounge offering further hospitality facilities.
The East Stand will also house a restaurant and bar, which will be open to all supporters on matchdays and for Sunday lunches.
Posted on 07/11/2010