Everton Football Club has announced plans for a state of the art retail and administration development adjacent to the Goodison Park stadium.
The planned building, on the current site of the Club Everton lounge at the Park End of the stadium, will house a retail store, museum, cafe, corporate hospitality lounge and office space.
Club chairman Bill Kenwright told club website: “We want to give the fans something and I think it looks terrific.
"Our partners have been phenomenal in helping us with this one, but it doesn't mean the search is not going on for a new stadium within the Liverpool city boundary!"
The four-floor, £9 million development will also free up space within Goodison, meaning that capacity for corporate hospitality inside the stadium itself can be expanded.
Chief executive Robert Elstone said that the new development would offer no net cost to the club stating it is already cash positive.
"Even if a new stadium scheme came to light very quickly it would take a number of years to realise," he added.
"Our discussions with Liverpool City Council have genuinely been more positive but the crux of the matter is we need substantial enabling support and the council see that as being difficult and hard to deliver.
"If I'm managing expectations, in the current climate it is hard to foresee a new stadium in the short-term or medium-term but it doesn't mean we will not continue to pursue it vigorously and enthusiastically."
The Toffees are confident planning permission will be given for the new building, which will sit within the Goodison Park footprint.
The project could be operational by summer 2011.
Posted on 06/08/2010