Vancouver Canucks has announced a new sponsorship and naming rights deal for their new stadium.

The NHL side has signed a 10-year contract with Rogers Communications to rename the 18,810-seat downtown rink, Rogers Arena.

Victor de Bonis, Canucks chief operating officer, said: “As an organization we are committed to building relationships with partners that have the same corporate and community values as we do.

“Rogers is an industry leader and innovator focused on enhancing customer experiences and fostering community partnerships.

“Our Arena is where we engage our loyal fans and host our most important partners; we are thrilled to have Rogers as an integral partner in our business.”

The financial terms of the agreement have not been disclosed.

Nadir Mohamed, Rogers Communication president and chief executive officer, said: “We look forward to partnering with the Canucks to engage fans and to connect Canadians to what matters most, including their passion for sports and hockey.”

The stadium name change marks a premature end to the previous sponsorship deal which still had five years left on the original 20-year naming rights deal with General Motors.

General Motors reportedly spent $20 million for the exclusive naming rights in 1995 and the recent change comes a year after the auto giant was in bankruptcy.

However GM Canada spokesman Tony LaRocca said the premature end of the contract is not directly tied to restructuring of the company, which was saved in 2009 by emergency loans from the Canadian and United States governments.

Posted on 13/07/2010