A firm of architects which led Preston North End’s stadium redevelopment has landed a deal to transform Swindon Town Football Club’s ground.

The Frank Whittle Partnership will use the Deepdale stadium as the blueprint to transform Swindon Town’s County Ground.

It has been hired by the League One club to draw up a business plan for the phased redevelopment of the stadium with all but one side being rebuilt.

FWP managing partner David Robinson, said: “You need 24-7 activity around a ground with other companies and organisations using it and rent being paid to the club.

“Quite rightly, Swindon Town do not want to saddle themselves with large debts through this redevelopment and so need an income of regular rent and we will help them find that.

The architect firm has been involved in a number of sporting stadiums including Doncaster Racecourse and Welford Road, the home of rugby club Leicester Tigers.

Swindon Town chief executive Nick Watkins said the firm’s experience in the field of sports stadia was pivotal in his club’s decision.

He said: “They were not the only people who had done that, but they had done it in a style which was akin to what we are thinking of doing here, this is a modest programme where cost is crucial.”

The Robins narrowly missed out on promotion to the Championship after losing the League One Playoff Final to Millwall last month.

Posted on 06/06/2010