Livingston Football Club has announced a major new sponsorship deal, which has seen the club's Almondvale Stadium given a brand new name.

The 10,122-seater stadium will now be known as 'The Braidwood Motor Company Stadium' until the end of the 2012/13 season.

The new deal is worth a five-figure sum to Livingston over the three year period of the sponsorship.

Charles Burnett, Livingston FC's commercial director said: “Braidwood have been good friends of the club for a number of years now and we're delighted that they have chosen to strengthen their association with us through this new sponsorship.

“We are working hard to built relationships with West Lothian business, and as well as being an important deal from a financial perspective, we see it as a big vote of confidence from the local community as we look to build a successful and sustainable future.”

The Braidwood Motor Company is a family run business based in Pumpherston, on the outskirts of Livingston new town.

Braidwood's Neil Hogarth, a keen Livingston supporter, said: “We're very pleased to be putting our name to a stadium we have enjoyed visiting on many occasions in the past.

“From a commercial perspective, it's a great opportunity to raise awareness of our business at a local and national level and we wish Livingston good luck and continued success at The Braidwood Motor Company Stadium over the next three years.”

The stadium is not new to naming rights deals and the new deal will bring in much needed revenue to the Scottish Second Division club.

Posted on 26/05/2010