Bristol City Football Club has taken another step towards the reality of a new stadium as Sainsbury’s submitted plans to build on the site of Ashton Gate.

The new store is a vital part of the club’s plans, as the sale proceeds of Ashton Gate will help finance a new 30,000-seater stadium at Ashton Vale.

All plans are subject to Bristol City Council granting planning permission for the supermarket, but there have been concerns raised over traffic congestion and effects on local businesses.

The new supermarket would be Sainsbury’s biggest store in the south west of England.

A club spokesperson said: "Realising the full value of Ashton Gate remains vital as far as the new stadium is concerned. These plans are an important part of the enabling development that is critical if the club is not to be burdened with debt in delivering the new stadium.

"Taken together, the development of both the new and the existing foodstore sites will be a major boost to the area delivering new employment, workspace and residential units. It is also an opportunity to inject much needed investment - and thus jobs - into the local economy.“

Bristol was named as a potential host city for England’s 2018 World Cup bid with the new stadium being a major factor within the bid.

The club spokesperson added: "As well as being a new home for Bristol City Football Club, the stadium will also be a new regional stadium for the whole of Bristol and the wider region, offering Bristol's biggest conference venue and the South West's biggest stadium concert venue.

"Bristol City Council planners have already voted to approve plans for the new regional stadium. These plans for the enabling development will provide for an exciting future for South Bristol and the city as a whole."

Posted on 09/03/2010