Sports Revolution has installed a new generation of high-definition television (HDTV) networks in football stadium across the UK.

The move follows its acquisition of the trading assets of Sports TV, which had networks in 45 grounds in the English leagues.

Boosted by a £2million investment in new audio-visual equipment, Sports Revolution is upgrading many of these grounds to HDTV systems. It is now the largest provider of match-day content to UK stadia, streaming material tailor-made for each club's advertisers and fans.

Sports Revolution has introduced the TV service to Anfield, home of Liverpool Football Club, with 200 42" BEKO HDTV screens, streaming club content on match days.

The network uses software to distribute news, statistics and live score data supplied by the Press Association throughout the ground.

Liverpool’s Commercial Director, Ian Ayre said: "For us, the most important thing is to offer a TV service that enhances the match day experience. We want it to add value for the fans, not only for the club commercially. The old model for this type of network tended to be a one-size-fits-all system, not sufficiently tailored to a particular club.

“The good thing about this solution is that Sports Revolution creates and streams content that engages our fans and fits it around our existing LFC TV channel.

“The result is a bespoke package that the fans enjoy and that advertisers and the club's commercial stakeholders want to buy into. It is an excellent addition to our media inventory, using state-of-the art technology."

The PC-based system allows content to be modified and targeted for all areas of the ground, allowing precise match-day marketing using the latest HD technology.

HDTV networks have installed at West Bromwich Albion's Hawthorns ground with Sheffield United also set to upgrade Bramall Lane.

Sports Revolution is already the largest media rights owner in UK football stadia, with 72 clubs across all the leagues, including 16 in the Premier League.

Sports Revolution Commercial Director, Vange Kourentis said: "Many business models have failed in this area before, so we have focused on delivering a service that is club and fan focused, ensuring that we deliver an engaging product that fans enjoy and that advertisers and the club's commercial stakeholders want to buy into.

"Clubs working with Sports Revolution have a lot to gain, not only in terms of new equipment, but new commercial opportunities surrounding a truly fan and club-centric model."

Posted on 06/03/2010