Newcastle United have confirmed that St James' Park has been renamed in a deal that will run until the end of the 2009/10 season.
The ground in the North East of England, which has the biggest capacity of all the grounds in the Football League, will be called the 'sportsdirect.com@StJames'ParkStadium' after Newcastle owner Mike Ashley choose to rename the stadium in an attempt to lure business to make extra funds available to the club in the future.
Managing Director at Newcastle United Derek Llambias is hopeful of attracting potential business partners as a result.
"We will showcase Sports Direct until the end of the season. I'm sure we're going to get a sponsor in for next season,” he told the BBC.
“With the renaming it was always going to be whatever brand it was, at St James' Park,” he added.
“For the remainder of this season, we already have sportsdirect.com on the Gallowgate so we'd like to take that branding through the rest of the stadium."
"If this brings in a good chunk of money to the club, that goes straight to the team, so it's a revenue we should look at."
Posted on 05/11/2009