Manchester City Football Club has renamed the City of Manchester Stadium in a 10-year deal with an airline company.
The 47,726-seater venue will now be known as the Etihad Stadium and further strengthens an ongoing commercial partnership which already includes shirt sponsorship. The extra funds are seen as an important way to help the club meet strict financial regulations set to come into effect in 2013.
Garry Cook, CEO of Manchester City Football Club, told mcfc.co.uk: "We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement. Most importantly, in addition to delivering significant revenue at a key stage in the Club's evolution, the agreement creates exciting opportunities for our two organisations to cooperate more deeply commercially and on media and community initiatives in the future."
Posted on 09/07/2011