AFC Bournemouth has agreed a three year naming rights deal with Seward Motor Group to name their stadium.

In one of the club’s biggest ever commercial agreements, Dean Court will be known as Seward Stadium from July 1. The six figure deal was formally announced in front of one of the biggest crowds of the season prior to the final League 1 match against Rochdale before Bournemouth embarks on the Playoffs.

Seward chairman John Saunders told club website: "Our objective for the sponsorship, over and above genuine support for the club, is to generate front of mind awareness of our brand across a family market in the region. We are seeing this as an active partnership; part of our package includes some of our sales' profits reinvested back into the club."

As the Cherries head into the Play-Offs, this commercial injection sends out waves of positivity to a performing team hoping for its next phase of achievement. Chairman Eddie Mitchell is proud of both the club's results and commercial success.

"To see a good local family brand commit on this level is a testament indeed to the hard work which has gone into the club," he said. "The fans have never been so supportive and to have the backing of such strong commercial partnerships is reassurance to all that we are an ambitious Club with long term goals."

AFC Bournemouth is one of the only clubs in League 1 to achieve a naming rights deal.

Posted on 08/05/2011