FOXES IN STADIUM NAMING RIGHTS DEAL

Leicester City Football Club has agreed a new naming rights deal for their stadium.

The Foxes’ 32,500-seater stadium will now be known as the King Power Stadium. It is seen as further commitment by the Thai duty-free company that owns the club via Asia Football Investments and is already the Foxes' main shirt sponsor.

“The announcement of King Power's further support to Leicester City  is tremendous news and once again underlines the commitment the owners have made to the club,” said club executive Susan Whelan. "King Power has been, and always will be, a progressive company, striving for success.

“That approach will be adopted both on and off the field here at Leicester City, as we continue to make improvements to shape the club's future," she added.

King Power has now taken over the stadium rights from Walkers who have been associated with the club since 1987. Leicester’s home ground has been called the Walkers Stadium since it opened in 2002 and the local company will continue to be the club's 'legacy partner'.

Posted on 05/07/2011